Last weekend, the All Points Bulletin store in Tallahassee held an in-store activation for the launch of the LeBron XX FAMU x APB set. The event had live music from DJ Demp, food trucks, games, drinks, and an amazing LeBron FAMU display for customers to take photos. The event was from 12-3PM, but prior to the event APB did a surprise FCFS launch for the LeBron XX set, giving local customers the opportunity to purchase the shoe. A special poster was made to celebrate the release and each shoe purchase included a poster (1 of 50). The FAMU Athletics team was also present, interviewing customers and posting their LeBron stories to instagram. LeBron’s deal with Florida A&M runs through 2029, so looking forward to the next FAMU release.
